Mercedes-Benz İngitere, sosyal ağların ikinci büyük oyuncusu olan Twitter’in da yer aldığı kampanyaya start verdi. Abbott Mead Vickers BBDO, tarafından gelştirilen kampanyanın amacı izleyicilerin beğendiği ve karar verdiği reklam filmi yapmak. Bu kapsam da üç seneryodan birini seçerek #YOUDRIVE hastag’ını kullanarak oylamaya katılıyorlar.

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